SIG+Apprentice+-+Company+Description+Resources

Back to SIG Apprentice Home =**Company description**=

What is a Company Description?

 * Is about your management team, your organization, new or proprietary technology, your products and services, your company operations, and your marketing potential. And also the areas where you have real advantages over your competition.

What to include in a company description?

 * Describe the nature of your business and list the marketplace needs that you are trying to satisfy.
 * Explain how your products and services meet these needs.
 * List the specific consumers, organizations or businesses that your company serves or will serve.
 * Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.
 * private or public company
 * sole traer or partnership

Examples of some Real World Company Descriptions:

 * SBA Company description
 * About.com Company description

==How to write a Company description? ==
 * eHow Company 
 * **Company name** – The official name of your business as registered in the state where you do business.
 * **Type of business structure** – Sole proprietorship, LLC, partnership or corporation.
 * **Ownership/management team** Names of the key people behind the company.
 * **Location** – Where is the company headquartered?
 * **Company history** – When was the business started, what inspired you to start the business, what need does your company fulfill?
 * **Mission statement** – A clear statement that represents the purpose of your company.
 * **Products/services and target market** – A brief overview of what you plan to sell and to whom.
 * **Objectives** - An outline of what you want to accomplish in the immediate future based on the data in the rest of the business plan as well future growth goals.
 * **Vision statement** – A statement about how you envision the future of the company.