Business+Environment+of+Starbucks

=Business Environment of Starbucks=

Industry Analysis
The company operates within the food industry

Competitive Comparison
Competitor 1 : McDonald's

Strengths: brand recognition and loyalty
stability and predictability consistent top-line growth dividend global presence

Weaknesses: saturated nature of business
low barrier to entry vulnerability to rising input costs recent disappointment

Competitor 2 : Burger King Strengths: Weaknesses:

Competitor 3: Wendy's Strengths: Weaknesses: