SIG+Apprentice+-+Non-Profit+Business+Best+Practices+Resources

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Here are some resources to check out for non-profit businesses:  Non-Profit Business Best Practices ** Recommended Reading: ** "[|Broadening the Concept of Marketing]" from the Journal of Marketing (1969) // In this seminal article, the authors proposed that marketing techniques and concepts, as typified by the 4Ps, could be applied to non-business organizations and therefore could be applied to the marking of organisations, persons, and ideas. It provoked a considerable debate at the time with some writers suggesting that the concept of marketing had been broadened too far. //

__**Primary difference between a Non-Profit and For-Profit Business Plan**__

This includes company mission, strengths, services, plans of both long-term and short-term financing || __Executive Summary__ – key points of business This includes company mission, strengths, services, plans of both long-term and short-term financing || This includes describing the company management team, new technology, services and marketing potential || __Company Description__ – analysis of industry and workforce This includes describing the company management team, new technology, services and marketing potential || This includes predictions of market trends and competition, as well as solutions and plans to avoid unwanted hinders || __Company Strategy__ – roadmap of of opportunities/ threats in the future This includes predictions of market trends and competition, as well as solutions and plans to avoid unwanted hinders || This includes the current and future financial picture, with an income statement, balance sheet and cash-flow statement || __Financial Review__ – detailed review of profits, debts and loans This includes the current and future financial picture, with an income statement, balance sheet and cash-flow statement ||
 * ~ ** BASIC COMPONENTS OF A BUSINESS PLAN ** ||
 * ~ Non-Profit Business Plan  ||~  For-Profit Business Plan  ||
 * __Executive Summary__ – key points of business
 * ** main difference: ** Non-Profit Plan requires more attention on financing; particularly long-term financing of the company ||
 * __Company Description__ – analysis of industry and workforce
 * ** main difference: ** Non-Profit Plan should elaborate more on organizational structure; how employees will be hired and paid for etc. ||
 * __Company Strategy__ – roadmap of of opportunities/ threats in the future
 * = ** main difference: ** Non-Profit Plan needs t o analyse competition of both non-profit and for-profit competition, with plans for possible collaboration (ties into **Marketing Plan**) ||
 * __Financial Review__ – detailed review of profits, debts and loans
 * = ** main difference: ** Non-Profit Plan requires an in-depth research into the source(s) of income (particularly longterm) and even a fundraising plan ||

__**Best practices for starting a Non-Profit**__

According to Paul Baines, Chris Fill, and Kelly Page, authors of the book **Marketing**, published in 2010 by Oxford University Press, the following chart sums up the key components for a non-profit business:




 * //Credibility: //**//authors of this book are expert marketing directors and lecturers themselves, and a lot of the compiled information is based off of experience and statistical fact //

__** Existing Non-Profit Business Plans **__

As US nonprofits take on an increasing share of society's work, they face mounting pressure form stakeholders –– donors, boards, employees –– to show results. To make the greatest possible impact, they need to explicitly state the outcomes they're aiming for and how they plan to accomplish those goals. ||
 * [|Aspire Public Schools] Click onto the link to read the full business plan of a non-profit business. Below is the company's view on the importance of delivering the Promise of Non-Profit
 * < ** Delivering on the Promise of Nonpofits **

__**Resources for setting up a Business Plan for your Non-Profit**__
 * [|Nonprofit Resource Center] is one example of a company that aims to "enhance the resources and improve the management of nonprofit organizations".
 * [|Fundraising] and [|Financial Management] is a necessity for Nonprofits; this becomes the main source of financial income to carry on the business in the long-term.
 * "The key to sustained competitive advantage in any industry is not size, image or technology but the leadership talent within an organization" (Barner, 2006). For more detail, read Dr. Barner's book [|Bench Strength].