SIG+Apprentice+-+Marketing+Plan+Resources

Back to SIG Apprentice Home =Marketing Plan= Here is a guide with forms for creating a Marketing Plan: =The Four P's of a Marketing Plan:= > - products need to satisfy consumer wants and needs > - they need to be of the right quality > - they should be priced correctly and meet expectation > - they should enhance the brand image of the company > - they should stimulate new wants > - price is determined according to demand and supply. > - products are priced according to what function they perform > - depends on the stages of the product's life cycle > - Cost-plus, penetration, price skimming, psychological pricing, competitive pricing, promotional > > - informs the consumer of what's being sold- advertising, personal selling, public relation > > - channels of distribution > - methods of distribution > - communication
 * Product: -
 * Price: -
 * Promotion: -
 * Place (distribution): -

What is a Marketing Plan? A marketing plan is drawn up after the four P's have been decided upon. Each aspect of the marketing mix is extremely important to ensure success of the product. The marketing plan is drawn up before the product is produced. It is an organized chart that adapts to changes in the economy, while at the same time gives the company a sense of direction.

What is included in a Marketing Plan? The designs of the product and its function, the price ranges and pricing strategies that will be used, the channels of distribution, places that the product is sold, methods of promotion. SWOT and PEST analysis can be included.

Resources for Creating your own Marketing Plan:

 * Entrepreneur Magazine - How to Write a Marketing Plan With Template
 * Excellent Article: McKinsey Interviews Three Top Marketing Executives about the Future of Marketing